基于这个统计，网络媒体也许是广告营销的不错选择。
According to this, online media tend to be a good choice to advertise.
网络媒体的运用策略主要包括媒体型态的选择、栏目的选定、时间的确定和网络广告形式选择等几方面。
Application strategy of network advertisement mainly includes selection of media type, selection of contents, determination of time, selection of network advertisement forms and so on.
本文选择首先对网络媒体的外部环境进行宏观分析，其中包括总体环境分析和五种关键竞争力分析。
First of all, this thesis does a macro analysis on the exterior environment of the cyber media, including analyses on general environment and five key competitive forces.
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