网络人际信任是交往双方对对方能够完成自己所托付之事的一种概括化期望,是心理预期和行为策略的统一。
Net interpersonal trust can be treated as a combination of psychological expectation and behavior strategy or a conceptual expectation for reaching respective goals of communicative parties.
本次问卷调查测查了网上购物消费者的网络人际信任水平、人格类型和网上购物决策风格以及它们之间的关系。
This research measured to check the trust level, personality type of the network human relations of online shopping consumer and on-line shopping decision style by questionnaire.
从社会网络理论出发,本研究提出将网络结构信任作为人际信任和制度信任的中介,为信任转化与演化研究提供概念工具。
Reference to social network theory, this article puts forward to take social network structural trust as mediation between interpersonal trust and institutional trust to provide conceptual tool.
应用推荐