他们从看似无害的博客、杂志广告、电视片断、时尚标签和公共电话中编织叙事。
They weave narratives from seemingly innocuous blogs, magazine ads, TV slots, fashion labels and public phone calls.
食品标签的作用就是让消费者清楚知道他们买的食物里有什么成分。 而营销商就会巧妙编织语言，诱导消费者，让产品听起来比实际更健康。
Although food labels are supposed to tell us exactly what’s in the food we’re buying, marketers have created a language all their own to make foods sound more healthful than they really are.
编织内部的ID标签。
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