我知道绿色和平以前也尝试过运用社会媒体来开展活动,但从没有像针对雀巢Kit Kat这次这样成功。
Yet you've attempted some other social marketing efforts in the past, but none were as successful as the Nestle effort.
主要品牌是消费群体的聚焦点-当前的一个例子是绿色和平通过‘奇巧’这一巧克力品牌发起的对雀巢的的反对运动。
Major brands are the most obvious foci for consumer groups - a current example is Greenpeace's campaign against Nestle through Kit Kat.
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