可以肯定的是，品牌的资产价值评估需要用一系列指标体系进行综合评价，是一项相当复杂的技术。
It is certain that the brand assets value evaluation needs a series of standards system to evaluate comprehensively, which is a complex technology.
层次分析法；包装方案；评估模型；综合评价。
AHP; packaging solutions; assessment model; comprehensive evaluation.
模糊综合评估按照以下步骤进行：1、确定评价因素集；
The main steps of fuzzy synthetic evaluation are as follows: (1) make certain factor aggregation.
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