那么许多餐厅看起来都缺乏，而恰恰是维持一些餐厅数十年来稳定经营的秘密要素是什么呢？
What is the secret ingredient that so many seem to lack, but which keeps some restaurants in steady business for decades?
他包括很多的要素：外部的资金筹集，供应商的信用，公司运作，营销，定位经营活动的管理，目标的实现。
Much hinges on it: outside funding, credit from suppliers, management of your operation and finances, promotion and marketing of your business, and achievement of your goals and objectives.
这是个人品牌经营中一个临界的但经常被忽视的要素。
This is a critical but often-overlooked component of personal branding.
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