The marketing segmentation model based on symbolic value remedies the traditional ones and introduces new segmenting standard which segments market in terms of symbolic values, exploring the taste of consumers and affording corresponding products or services.
基于符号价值的市场细分模型突破了以前市场细分模型中把消费者作为细分的最小单位的局限,而是采用新的细分标准,把消费者追求的符号价值或者消费体验作为最小的细分单位,找出消费者的喜好空间,在喜好空间的基础上为消费者提供相关的产品或服务。
参考来源 - 基于符号价值的市场细分研究In this paper,we analyze customer requirements of voice service and data service,establish a customer categorization model and find an effective approach to promote the customer value. We stimulate the customer consumption demand by precision marketing.
本文深入分析客户传统语音通信业务和数据业务需求,建立客户价值细分模型,探索提升客户价值的有效营销策略,通过精确营销刺激客户的通信需求,从而提升客户的价值贡献度,为公司创造新的利润增长点。
参考来源 - 移动通信客户价值群体细分研究及应用In this paper,we analyze customer requirements of voice service and data service,establish a customer categorization model and find an effective approach to promote the customer value. We stimulate the customer consumption demand by precision marketing.
本文深入分析客户传统语音通信业务和数据业务需求,建立客户价值细分模型,探索提升客户价值的有效营销策略,通过精确营销刺激客户的通信需求,从而提升客户的价值贡献度,为公司创造新的利润增长点。
参考来源 - 移动通信客户价值群体细分研究及应用·2,447,543篇论文数据,部分数据来源于NoteExpress
还可以选择指标或CPI细分模型。
单击画布上方的绿色运行按钮以便开始建立细分模型。
Click the green run button above the canvas to begin building the segmentation model.
CPI细分模型完全由为特定处理器设计的PMC事件决定。
The CPI breakdown model is completely determined by the PMC events designed for the specific processor.
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