在此基础上，根据企业自身状况动态调整细分市场的数量和规模，寻找目标市场，为企业战略决策、产品定位和营销提供一定依据。
On this basis, the quantity and size of market can be adjusted dynamically according to enterprise status and the objective market can be found in order to help the enterprise to make decision.
通过市场细分，可以反映出不同消费者需求的差异性和类似性，从而为企业在市场营销活动过程中认识市场、选择目标顾客提供依据。
It is reflected the otherness and homophyly of different consumers demand by market segmentation, which can redound to enterprise understand market and choose goal consumer in market activity.
以市场营销学中的市场细分理论为依据，对现阶段房地产开发商的细分市场状况进行归纳总结。
Based on the market segmentation theory, this paper summarizes the present segmentation market condition of real estate developers.
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