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因此，银行应该细分客户，对不同的客户采取不同的策略。
So banking should segment customers and take different plans to different customers.
最佳实践是首先要根据客户的行为来细分客户，然后再联接此信息到人口统计属性。
A best practice is to first segment customers according to their behavior and then link this information to demographic properties.
像Facebook这样的社交网络能够给在线营销人员提供超定向广告的机会，它能深入了解新的细分客户，并且能够作为其它付费搜索程序的一种补充。
Social networks like Facebook can provide online marketers hyper-targeted advertising opportunities that can tap into new customer segments and serve as a complement to other paid search programs.
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