去年，线上到线下服务也增长强劲，如叫车和送餐应用，在这类服务中，消费者通过平台支付。
Growth was also robust 5 in 2016 in online to offline services such as ride hailing and food delivery apps that customers pay for through via platforms.
网页服务已经开始使线上和线下的交互之间的界线变得模糊了。
Web services are starting to blur the edges between online and offline interactions.
用地理位置服务的忠实程序可以帮助品牌同时建立良好的客户线上和线下关系，提供回报要根据各个顾客的社交媒体资料。
Loyalty programs with use of LBS could help brands build strong customer relationships online and offline, providing rewards cut out based on each customer’s social media profile.
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