线下广告 除线上广告 以外的各种广告形式。如促销广告
其他线上媒体试图对读者收费的最大问题，是用户在面对专业财经新闻时，是否愿意为大众新闻付费。
For other online publishers seeking to charge readers, the big question is whether consumers would be willing to pay for general news, as opposed to specialized financial news.
好莱坞的电影公司和媒体公司都在竞相提升它们的线上业务，部分是为了遏制对其内容的网上盗版。
Hollywood studios and media companies are vying to boost their online businesses, in part to stem online piracy of their content.
该网站很年轻，但更重要的是，它的使用者多半是年轻人，他们愈来愈不在乎电视及其他传统媒体通路，从而转向线上寻求娱乐。
The website is young, but it matters more that its user are mostly young people, who increasingly neglect television and other traditional media channels and instead seek entertainment online.
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