竞争性的产品（Competing products）：同样类型但是 品牌不同的产品，如都是数码相机、主要参数均相同，当前产品是佳能的，推荐尼康、索尼等，供客户对比。
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达致优秀设计需要紧盯客户，而不是竞争性的产品，要更有想法。
Getting to great design requires looking at consumers, not competing products, more thoughtfully.
当讨论到Google对Hosebird的调用，大家的态度很谨慎：“我们都知道Google正在开发竞争性的产品，不可玩火！”
The attitude towards Google is cautious: “Playing with fire here where we know that Google is building the competitive product.”
在企业采购中，竞争性审查通常仅限于与最终产品直接相关的供应商。
In corporate purchasing, competitive scrutiny is typically limited to suppliers of items that are directly related to end products.
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