即便在两岁以下幼儿中，也有38%左右的儿童使用过移动媒体设备，而两年前这一比例只有10%。

Even among kids under the age of two, some 38% have used a mobile device for media, compared to 10% two years ago.

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它允许用户将个人数据和所购的媒体从自己的计算机和移动设备同步到个性化的中心容器上。

It is allowing users to sync their personal data and media purchases from their computers and mobile devices up to a personalized central repository.

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他指出，新工具，如社区媒体、搜索和移动设备，只会有助于产生需求。

New tools – social media, search and mobile – can only help with demand generation, he said.

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