你需要一种积极的防御，主动找出并反制互联网上的威胁，”他表示。
You need an active defence that is seeking out and countering threats on the internet, ” he said.
这是一个积极主动的举措，防止您的公司被置于不利的被动防御地位。
This is proactive and prevents your company from being put in a weakened, defensive position.
有效的网上形象管理不仅仅是一场“防御战”——你要进行主动积极的进攻，以打造良好的口碑。
Effective online reputation management is more than just playing defense -it's all about proactively building a positive buzz.
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