通过积分，会员可以享受联盟更多优惠增值服务，是一种营销手段。
第二章介绍了移动公司积分计划，客户使用积分兑换礼品的途径和现存各种兑换方式存在的问题。
The second chapter describes the integration of mobile firm plans, customers Redeem gift exchange a variety of ways and means of existing problems.
只有不足五分之一的客人不会兑换积分，这表明了这些会员对计划的参与度不高，或者兑换积分非常难于操作。
Just under a fifth dont redeem their points indicating that members are either not engaged with the programme or that redemptions are far to difficult to transact.
在希尔顿酒店，我们有很完善的客人忠诚度项目——‘希尔顿荣誉会员计划’。该项目让客人可以累计积分和飞行里程，供以后酒店和机票预订时兑换。
At Hilton, we have a very well evolved customer loyalty programme, Hilton HHonors, which enables customers to save points and miles for future redemption in our hotels and with airlines.
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