于2007年被黑石集团收购的希尔顿在去年年底表示，从2010年1月中旬起，他们将会提高兑换免费住宿的积分要求(会员积分直接被贬值约20%)。
BX.N, said late last year that it was raising as of mid-January the number of points required for a free hotel night — effectively devaluing members' point balances by about 20 percent.
只有不足五分之一的客人不会兑换积分，这表明了这些会员对计划的参与度不高，或者兑换积分非常难于操作。
Just under a fifth dont redeem their points indicating that members are either not engaged with the programme or that redemptions are far to difficult to transact.
在希尔顿酒店，我们有很完善的客人忠诚度项目——‘希尔顿荣誉会员计划’。该项目让客人可以累计积分和飞行里程，供以后酒店和机票预订时兑换。
At Hilton, we have a very well evolved customer loyalty programme, Hilton HHonors, which enables customers to save points and miles for future redemption in our hotels and with airlines.
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