公益营销与社会营销(Social Marketing)是两个容易混淆的概念。社会营销是Kotler和Zaltman于1971年提出的概念,原先的定义是“对社会观念的营销”,即运用营销战略和手法来...
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... 营销观念(Marketing concept) 社会营销(Social Marketing concept) 顾客让渡价值(Customer demisability value) ...
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社会营销观念 Societal Marketing Concept ; societal marketing ; Social Concept
社会营销学 Social Marketing ; Seeking profits and sell
社会营销硕士 MSc Social Marketing
企业社会营销 Corporate Social Marketing
社会营销人员 Social Marketing Group logo
社会化营销 social marketing ; Social Media Marketing ; SNS Marketing
社会化媒体营销 Social Media Marketing ; SNS
社会营销模式 Social marketing model
公司社会营销 corporate societal marketing
The paper analyzes the main problems in fund marketing,suggests establishment of a diversified marketing philosophy which includes brand marketing,social marketing,relationship marketing,cultural marketing and so on.
本文分析了基金营销中的主要问题,提出建立基金业品牌营销、社会营销、关系营销、文化营销等多元化营销理念。
参考来源 - 后金融危机时期基金营销创新与营销风险管理Under the background of Societal Marketing Concept, the development of relationships between the government, enterprises and society has thoroughly change the connotation/content of Corporate Social Responsibility (CSR).
在社会营销观念下,政府、企业与社会的关系的发展,导致企业社会责任内涵出现了根本性的转变。
参考来源 - 基于社会营销观念下的企业社会责任研究Social marketing provides a resolution for the adjustment of media ecology.
社会营销为媒介生态的调适提供了一种解决方案。
参考来源 - 媒介生态的失衡与调适·2,447,543篇论文数据,部分数据来源于NoteExpress
什么是社会营销?
社会营销又增加了一些“P”,本文结尾是一个营销策略组合的实例。
Social marketing also adds a few more "p's." At the end is an example of the marketing mix.
大多数情况下,需要改变策略,同时媒体宣传对于社会营销项目也是一个有效的补充。
Often, policy change is needed, and media advocacy programs can be an effective complement to a social marketing program.
It's marketing, it's economics, it's the environment is set up in such a way to make these foods very appealing and very attractive to people, and that's why they eat them.
是市场营销的诱导,是经济效益的驱使,是社会环境的影响使得,这些垃圾食品对人们来说极具吸引力,这也是人们喜欢吃垃圾食品的原因
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