社会药房又称零售药房，指经药品监督管理局批准，取得《药品经营许可证》后直接向消费者销售药品的药店。
目的：为社会药房提高药学服务质量提供参考。
OBJECTIVE:To provide reference for improving the quality of pharmacy services in drug stores.
结果与结论：我国社会药房应实行多元化经营，实施连锁，开发自有品牌产品。
RESULTS & CONCLUSION:China's drugstores should develop a diversifying economy, implement chain-store operation and shape their own brand products.
有研究表明，在我国药品市场的份额中，有85%通过医院药房出售给消费者(病人)，仅有15%通过社会药房直接销售给消费者。
A study showed that in Chinese drug market there were 85% of drug volume selling to consumer (patient) through hospital and only 15% through community drugstore.
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