消费者营销的目标是大量的人口统计群体，主要通过大众传媒和零售商，而企业营销中买卖双方的谈判过程更加私人化。
While consumer marketing is aimed at large demographic groups through mass media and retailers, the negotiation process between the buyer and seller is more personal in business marketing.
我们提出了一种新的市场营销策略，我们要针对新的目标群体：那些30多岁，用着苹果笔记本，想过绿色生活，关心健康状况的消费者。
“We propose a new marketing strategy and target: the 30-something, health conscious consumer who probably owns an Apple laptop and is trying to live “green”.
消费者市场细分分析的目标是通过对比各个细分市场的规模，成熟度和可盈利性来确定公司的(全部或潜在)顾客中最具吸引力的群体。
The goal of customer segmentation analysis is to identify the most attractive segments of a company's customer base (existing or potential) by comparing the segments' size, growth and profitability.
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