消费者市场细分分析的目标是通过对比各个细分市场的规模，成熟度和可盈利性来确定公司的(全部或潜在)顾客中最具吸引力的群体。
The goal of customer segmentation analysis is to identify the most attractive segments of a company's customer base (existing or potential) by comparing the segments' size, growth and profitability.
通过市场细分，可以反映出不同消费者需求的差异性和类似性，从而为企业在市场营销活动过程中认识市场、选择目标顾客提供依据。
It is reflected the otherness and homophyly of different consumers demand by market segmentation, which can redound to enterprise understand market and choose goal consumer in market activity.
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