目标市场决策是市场营销决策的重要组成部分，它要解决的根本问题是寻找能购买本企业产品（含服务）的顾客。如果寻找不到合适的顾客，企业的营销目标就不能实现。为此，要对庞大而复杂的市场进行细分；要深入比较和分析各个细分市场的特点；要对各个细分市场需求趋势进行预测；要从多个细分的市场中选择自己的目标市场。
第四章为珍奥集团上海公司市场细分和目标市场的选择，及相应的目标市场决策。
Chapter four subdivides the market and chose the goal market for the company and to do some corresponding goal market decision-making.
针对这种情况，笔者结合企业实际，采用灰色局势决策方法建立起目标市场决策的定量化决策模型，并在此基础上进行策略优化问题的探讨。
Based on business practice, a quantitative model is established by the method of the gray situation decision making, and the problem of strategic optimization is discussed.
服务企业国际市场进入模式的选择是一项多目标的复杂决策。
The choice of entry mode for service firms is a complicated multi-objective decision.
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