但正如我在拙著《the Long and the Short of It》中所述,对于老练的投资者而言,心里有一个现实的目标回报率是一个不可或缺的工具。
But - as I described in my book, the Long and the Short of It - having a realistic target rate of return in your mind is an indispensable tool for the sophisticated investor.
他还希望到2014年能在股权上产生一个振奋人心的15%至20%的年回报率,与这个全球银行在危机前自设的25%的目标相差不远。
He also hopes to produce a heady 15% to 20% annual return on equity by 2014, not that far from the 25% target that global Banks used to set themselves before the crisis.
汇丰设置14%的资产回报率目标使得其实现的门槛更高,这样的话,其集团63%的业务都表现不佳。
Set the bar higher, at HSBC's target return of 14%, and 63% of the group underperforms.
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