地方性广告的CPM（千人成本，指的是广告投放过程中，听到或者看到某广告的每一人平均分担到多少广告成本）明显比国家性广告要高出很多，因为他们的目标指向性更加明确。

The CPM rates for local advertising campaigns are typically substantially higher than national campaigns because of their more targeted nature.

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可能桌面浏览还会用于一些目标导向性比较强的事情，比如研究新观点，或者做某件事情如购物或理财。

Maybe people will begin to use thedesktop Web for more goal-driven activities, such as researching newissues or performing directed tasks like shopping and managing theirinvestments.

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17国的确达成了一份阻止全球温度上升超过3.6华氏度的“意向性”目标。

The 17 nations did agree to an "aspirational" goal of preventing global temperatures from rising more than 3.6 degrees Fahrenheit.

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