通过积极主动的聆听消费者在BBS和其他社交媒体的评论，公司将线上留言转变为在线客服问答的方式。
By actively listening to consumers on BBS and other social media sites during the recall, the company adjusted its online messaging to answer consumer questions.
理解社交媒体留言可以帮助研究人员甄选合适的话题和问卷问题，从而进行有效的、定量的研究。
Understanding the social media conversation can help researchers select topics and phrase questions that result in more effective quantitative studies.
我们发送电子邮件、撰写文字信息、在tweets上留言、在Facebook里、各类论坛上或其他社交媒体中发表评论—毫不理会任何文字格式。
We send emails and text messages and tweets and messages on Facebook and forums and other social media -with no formatting at all.
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