他反复琢磨那些已经存在的、但尚未成熟的创意，例如鼠标驱动的电脑、数字音乐播放器、智能手机、平板电脑等，并向其他公司展示如何让这些构思变为现实。
He repeatedly took an existing but half-formed idea—the mouse-driven computer, the digital music player, the smartphone, the tablet computer—and showed the rest of the industry how to do it properly.
“Apes” 背后的创意团队使用动作捕捉技术创建数字化的动物，花费数千万美元来记录演员的表演，之后使用电脑绘图技术进行处理，最终成像。
The creative team behind "Apes" used motion capture technology to create digitalized animals, spending tens of millions of dollars on technology that records an actor's performance and later processes it with computer graphics to create a final image.
它有助于使苹果成为教育的，艺术，学术和在文学和创意专业人士的首选电脑，或是想拥有一台苹果的消费者的首选。
It helped make the Mac the computer of choice in education, the arts, academia and among literary and creative professionals - or consumers who wanted to feel like one.
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