由于基于网络的服务让用户能够更容易地转向新的应用，建立和维持用户的信任就变得更加重要。
Since Web-based services have made it easier for users to move to new applications, it's becoming even more important to focus on building and retaining user trust.
尊重隐私条款，永远别破坏用户的信任。趣味性强且内容有效的邮件对每次活动的成功至关重要。
Respect the terms of your privacy policy and never breach your customers' trust.
这会带来更多的广告收入但是会以你的用户的信任为代价，因为他们点击他们认为真的是内容的东西。
This may generate more ad revenue but comes at the cost of your users’ trust, as they click on things they thought were genuine content.
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