用户原创内容（UGC）。
土豆网创立之初全是用户原创内容（UGC），也是“后舍男生”等网络流行人物的视频大本营。
In its earlier days, Tudou was all about user-generated content (UGC), and was home to video clips of Chinese Internet sensations like the Back Dorm Boys.
获取、跟踪并适当地回应这些用户原创内容也许是该公司其它部门(如客户服务部)的一项任务，但它却对市场有着深厚的影响。
Eliciting, tracking, and responding appropriately to that UGC may be a task Shared by other departments within the organization (e.g., customer service), but it has deep marketing impact.
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