当其他公司仍在纠结于广告放在什么位置才能产生最大回报的问题时，Facebook关注的却是用户体验的性能优化。
While other companies were still figuring out which advertisements could be placed at which spot and generate the most return, Facebook focused on optimizing the performance of the user experience.
特别是MySpace，需要成为它的用户和广告商之间产生信任的催化剂。
MySpace in particular, needs to be a catalyst for trust among its users and advertisers.
这给那些想成为的用户的人产生了一种有服务意识的广告效应。
These give the would-be user a sense of the service on offer.
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