2009年，瑞德公司确定了选择领导者的四项决定性标准：性格、判断力、业绩及交往能力。

In 2009, Ryder identified four criteria that were deal-breakers for leaders: character, judgment, results, and the ability to form relationships.

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之后，该公司的管理人员精确地总结了鉴别候选人是否符合上述特质的方法。 现在，瑞德公司只会招收符合上述标准的领导者。

Then, the company's management outlined exactly how to tell if people had those traits, and it now will only hire the ones that do.

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根据可口可乐历史学家泰德·瑞恩的说法，公司决定发明一种不可复制的包装。

According to Coca-Cola historian Ted Ryan, the company decided to come up with packaging that couldn't be duplicated.

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