在现代招贴设计中，尽力使招贴具有更高的智慧性、娱乐和观赏性，是至为重要的。
In modern placard design, it is very important to make the placard more intelligent, entertaining and enjoyable of our sight.
根植于中国传统文化的民间美术，其独具特色的赋色体系应用于现代招贴设计中，将具有十分重要的现实意义与应用价值。
Thus, the research on the application of folk colours to the designs for modern posters has important practical significance and applicable value.
本文论述了传统美学观在现代广告招贴设计中的体现。
This thesis describes the embodiment of the traditional aesthetics in the modern advertising poster design.
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