在现代管理理论中，战略被严重的误解。
Strategy is largely misunderstood in modern academic management.
本论文从HF电气集团公司(简称HF公司)的实际出发，结合现代市场营销学理论，系统地制定出HF公司电力二次设备市场营销战略。
I establish systematically the marketing strategy on electric power secondary Equipment for HF electric Corporation with modern marketing theory in this thesis.
讨论了工程造价的现代理论框架，将房建工程造价定义为房建施工企业的战略成本、目标成本和作业成本的融合。
Secondly, based on the discussion of modern engineering cost theoretical framework, it defines the house-building cost by syncretizing the company's strategy cost, object cost and activity-based cost.
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