中国的媒体将接触到体育权利的商业投标、专业化管理以及综合体育赞助等现代商业模式，这也是一个巨大的改变力量。
Exposing Chinese media to modern business practices like commercial tendering for sports rights and professionally managed, integrated sports sponsorship is a powerful force for change.
通过提炼当地的本土文化，引入国际化的先进商业模式，创造出极具文化底蕴和现代感的超级商业广场，步行街区。
By refining the local culture, the international advanced business model has been introduced into the project and it creates a super commercial plaza with culture base and contemporary feeling.
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