在翻译商标词时，译者应在等效翻译原则的指导下，尽可能将商品丰富的文化内涵和功效特色等效地传达出来。
In translating brand names, the interpreter ought to express rich cultural meanings and efficacy equivalently under guidance of principle of equivalent translation.
该产品介乎于酒与饮料之间，酷似浓牛奶，既保留了甜酒酿的风味特色和营养成分，又保留了琼脂的保健功效。
It is just a drink between alcoholic drink and beverage and likes heavy milk. It maintains the flavour and nutrition of the fermented rice wine and the health function of AGAR.
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