为了满足体育需要而从体育媒体购买或准备购买其提供的精神与物质产品的消费群体就是体育传媒市场；
Sports media market can be regarded as the consumers' groups who buy or will buy the spiritual or material products offered by the sports media for their demands on sports.
它以独特的语言创造在家居环境中的形象，以多种多样的表现形式来满足人类物质与精神的需求。
With unique language in the home environment to create the image to a wide variety of human forms to meet the material and spiritual needs.
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