为了满足体育需要而从体育媒体购买或准备购买其提供的精神与物质产品的消费群体就是体育传媒市场；
Sports media market can be regarded as the consumers' groups who buy or will buy the spiritual or material products offered by the sports media for their demands on sports.
精神产品与物质产品的不同之处在于，它不仅具有可供人们消费的使用价值，而且还具有文化传播、保存、积累、继承的价值。
The difference between spiritual products and material ones lies in that the former provides the value to disseminate, preserve, accumulate and inherit culture and its property, than use value.
它要求节俭而适度，要求实现精神消费与物质消费的统一，要求有利于生态平衡与环境保护。
The new consumption ethics requires that it should be frugal but modest, unity spirit consumption with material consumption, benefit ecology balance and environment protection.
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