指按商品的使用价值或功能，用户实际是需要的，但因未认识等原因一时不能兑现的商品需求量。
北京住宅市场的潜在需求量非常大，远远超过了目前的市场的真正成交量，大约只有70%的有效需求释放出来。
Potential demand for residence in beijing market is very large, and will grow fast in coming year, but only 70% of total demand is released.
事实上，潜在客户群是巨大的，需求量稳定，影响深远。
Indeed, the target audience is vast, demand is steady and the impact is profound.
通过对悬钩子产品的市场需求量及产品属类的评估，可望将其潜在的野生价值转变为实际生产力。
Through the estimation of the market demand of blackberry products and the estimation of the categories of products, it is hopeful to transform the potential wild value into real productive force.
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