而这种对个性化、自我表现、自我满足的需求趋势从消费者心理学角度来解释，则是消费者对自我概念的追求和展示。
And this demand trend for individuation, self-exhibition and self-contentment is, explained by the theory of consumer psychology, the pursuit and exhibition of consumer' s self-concept.
同时设计一系列个性化的色彩方案满足更多消费者的需求。
At the same time design a personalized color of the programme to meet more consumer needs.
另一方面，消费者需求在不知不觉中发生变化，他们对同质化的新品越来越不满，他们越来越希望获得个性化和真正满足他们需求的新品。
On the other hand, consumer needs is changing, and they are unsatisfied with me-too new products. They want to have new products which are personalized and truly met their wants.
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