一个组织,无论其建设的电子商务的引擎有多强劲,如果它内部的组织及结构不进行调整来适应这种新渠道的话,其成功的机会微乎其微。
No matter how great the e-commerce engine an organization builds, if it’s internal organization and structure is not modified to adapt to this new channel, it has very little chance of success.
接着认真分析顾客需求、产品特点、竞争格局、渠道结构、渠道政策、渠道营销组织等渠道管理问题。
After that earnestly is analyzing channel management question and so on customer demand, product characteristic, competition pattern, channel structure, channel policy, channel marketing organization.
PC产品的自然属性、消费结构、消费方式的差异性形成了功能各异的分销渠道组织形式。
The diversity of PC product in its natural attribute, structure, and way of consuming, makes the shape of marketing distribution channel of different functions.
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