消费者理论之于需求如同生产者理论之于供给。
Consumer theoryis to demand as producer theory is to supply.
迄今为止，无论在理论还是实践上，人们研究的往往是消费者单个需求和新需求，而很少将消费者的几种需求集成起来研究。
Up to now, whether in theory or in practice, people often research single demand as well as new demand, and less to research the combination of demands.
这样的心理需求在经典消费者行为学中，马斯洛的需求层次理论将是本文重要的理论基础。
This mentality demands has been mentioned in the classic theory of consumer action. Maslow's theory of demands arrangement is the theoretic bases.
应用推荐