现今市场上，消费者需求的差异决定了同种商品市场上产品的多样化，然而目标顾客群最大的营销方案未必是市场资源的最优配置方案。
The differences of the consumer demand have resulted in the variety of the same sort of the commodities, but the best allocation scheme is not for the cluster that has the most consumers all the time.
消费者在大量的同质性产品面前，需求逐渐趋向于多样化和个性化；
When customers face the similar products, theirs requirements become diversification and individuation.
随着市场中消费品呈现同质化和多样化趋势，消费者需求日益准确，这就必然要求企业提供的商品和服务的准确化。
There is a new trend in the market-homogeneity and variety, thus, it is necessary for enterprise to provide right commodity and service.
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