产品信号和中间商信号对消费者认知价值具有重要作用。
The product signals and retailer signals have great influence on the evaluation of consumer perceived value.
让渡价值是消费者认知价值，企业提供的让渡价值只有得到消费者的主观认知才具有意义。
The customer delivered value basically is the perceived customer value. Only the value of the products perceived by the customer will make the real sense.
当品牌很好地认知，并且在消费者心目中有着正面的联想时，品牌可以增加显著的价值。
The brand can add significant value when it is well recognized and has positive associations in the mind of the consumer.
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