本文基于消费者行为理论中的消费态度模型，在文献回顾的基础上，探索了大学生购买电脑的影响因素。
On base of consumption attitude models in consumer behavior theory and literature review, this paper explored the influencing factors of computer purchase of college students.
从分析中国当代消费者行为出发，在华东地区进行问卷调研，采用结构方程模型评估奥运赞助营销的效果。
This paper evaluates the effect of Chinese Olympic sponsorship from the analysis of consumer behavior by using structural equation model based on questionnaire of East China.
品牌关系模型帮助品牌经理从某种程度上预测消费者行为，但这也会阻碍或反作用于品牌资产。
This is where the brand Relationship Model helps brand managers to predict consumer behaviour to a certain extent, which could either hamper or leverage the brand's equity.
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