这些特征很重要,营销人员需要去识别为了决定他们目标的营销策略和消费者类型。
These characteristics are important and need to identify by the marketers in order to decide their marketing strategy and the kind of consumers to target.
这种差异归因于消费者类型、文化、收入群体以及具体旅游模式的不同,这使得每一个特定市场得以与整体市场形成差异。
The difference is attributed to the variation between consumer types, cultures, income groups and specific travel patterns, which differentiate the addressable market from the overall market.
报告的余下部分试图认定那些将成为早期采用者的消费者类型-那些将从现有的以及计划中的商业产品中获益的消费者。
The rest of the report tries to identify the types of customers that should be early adopters - those that can benefit from existing and planned commercial offerings. According to will.
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