她说，“我们不是通过做广告，而是产品，我们的品牌通过消费者的口碑建立起来的。”
"Our way isn't to use advertising but to use the product," she says. "our brand will build itself up as consumers purchase our product."
消费者的口碑价值正日益受到企业的重视，有学者提出将口碑营销作为一种新的营销组合。
The value of word of mouth (WOM) is increasingly recognized by firms, and some scholars have proposed it as a new marketing mix.
索尼曾经一段时间内在电器消费者中口碑相当不错，但是，目前这家公司已失去了它昔日的辉煌。
Sony was, at a time, the most well-known name in consumer electronics, but the company has lost its mojo.
应用推荐