现代消费者文化改变了购物成为一种爱好。

The modern consumers culture has transformed shopping into a hobby.

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对于爱好折扣的消费者而言，折扣和代金券的诱惑是无法抵挡的。当那些大商店突然慷慨起来，他们便人流涌动。

For the bargain hungry consumers, discounts and coupons are simply irresistible temptations. When those big stores suddenly become very generous, they simply overflow with people.

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厂商不知道消费者的爱好在何时变动。

Firms do not know when consumer tastes will change.

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