相反，即地（on-site）的品牌触点既能增加顾客的品牌忠诚度，还可赢取新的消费者。

In contrast, on-site brand touchpoints can engage both loyal and new consumers.

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价值增加策略通过为顾客提供核心产品之外的服务来提高消费者忠诚度；

Valued added strategiesincrease loyalty by providing customers with more than just the core product; for example, for hotels, offering more than just a place to sleep.

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在低收入消费者中建立起品牌忠诚度的差事最好交给当地说着方言，并且很了解他们销售商品的顾客的生活的人来做。

Building brand loyalty among low-income shoppers is a job best done by folk who speak the language and know the lives of people they are selling to.

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