综合银行消费者市场区隔之研究。

The Study in Consumer Market Segmentation of Universal Banks.

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详细的市场区隔为消费者·商务，数据·语音。

The market segments detailed are consumers and businesses, data and voice.

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强调创造及捕捉价值、确认消费者需求以及瞭解购买流程、形成目标市场区隔、将产品定位以及管理品牌资产。

Emphasis is placed on creating and capturing value, identifying customer needs and understanding purchasing processes, forming target segments, positioning the product, and managing brand equity.

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