口碑对消费者决策过程的重要影响得到了学者们和营销从业者们的关注。
The influence of WOM on consumers' decision process has been acknowledged by marketing researchers and practitioners.
消费者决策过程的理论是指，消费者为了满足某种需求决定购买商品的过程。
The theories of consumer decision-making process presuppose that a consumer's decision to purchase process involves steps by which the buyer passes in buying a commodity.
消费者考虑集是消费者决策过程中的重要阶段，品牌只有进入考虑集才有可能被最终购买。
Consumer consideration set is of great importance in consumer decision process, a brand can only be bought when it is concluded in the consideration set.
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