消费者往往不能很精确、很客观地评价产品的价值和成本。
Consumers often do not judge product values and costs accurately or objectively.
提供消费价值最大体验是消费者评价俱乐部服务质量的一个核心标准。
Whether to provide a perceived maximal value experience is a core standard for customers to evaluate club's service quality.
品牌竞争力同品牌资产价值一样，是评价市场上消费者资源的重要指标。
Brand competitiveness, as brand value of the assets, is an important indicator of consumer resources in the market.
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