作为一款新开发的产品，该新型三轮跑车的消费群定位于玩车一族，也可作为有车家庭的第二辆用车。

As a new product, this new three wheels sport car can be sold to automobiles'enthusiastic fan, and it can also play as a second car of the families having vehicle.

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珀克斯说：“诸如销售新潮时装、游戏以及小电子产品的商家将目标定位在25岁以下的消费群，与其它市场相比，这些商店在圣诞节的销售会相对较好。”

Mr Perks said: "Shops that target the under 25s, such as young fashion, games and those that sell small electricals, should do relatively well this Christmas in comparison to other markets."

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指出赛事组织者要成功地推广赛事，必须对赛事有明确的定位，锁定赛事的目标消费群，并有针对性地采取营销策略。

This paper classifies them into five types and puts forth that to successfully promote the sports games, the target consumer group should be defined and relative marketing strategy should be adopted.

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